Work Smarter Not Harder and Fast Track Your Business

  I'd like to share with you the Circle of Success for Entrepreneurs and Business Owners because you see, at the top of the circle in the diagram is YOU - the business owner, the business leader. You know, when we got into the business we were so excited. We started building up our business and we were selling and we were talking to more people and we were just doing and we were doing and we were doing and doing it… And we just got exhausted, we ran out of time. So what do we have to do? We have to go back and restart hiring employees to pick up the slack and to cover all the things that we just couldn't get to. We were just spending all of our time now in the business. We were dealing with our customers. We are trying to work with our team. We were trying to get them to do things right the first time, trying to get them to be problem solvers without having  to come and ask us about every little thing. What was really happening in our business is one really simple word to descr

  I'd like to talk to you about the 3rd step in the ActionCOACH 6-Step Process of Creating a Commercial & Profitable Enterprise that can work without you. You see the third step is Leverage. This is where it really gets exciting in your business where most small & medium-sized business owners and entrepreneurs work way too hard and it takes away from their time to enjoy life. If I told you that the secret to success is “ you just have to work harder ,” What would you say to me? " Are you kidding? I'm working my butt off right now. I don't have time to do anything else. I don't have time for a coaching program. I'm way too busy." Really? Most people don't understand how they can increase their volume and level of activity and still survive or just be awake during the day because they're working way too many hours into the night. This is where the ActionCOACH third step of Leverage comes in. In the first step of how leverage is applied is

   I want to share with you a little question, the answer to it... is critical to your marketing success. What is the one question that you have to get right in order to have success in your marketing? It's a very simple & short question. It's just, " So what "? Or another way of phrasing that is... Who Cares? And so who's asking this question? Well, it's anyone that's receiving your marketing. They're going to be asking themselves that question of So What, even if it is just in a subconscious way. If what you have to say resonates, they'll keep reading, and they'll keep engaging, if it doesn't they are off to something else. A while back, I did an ad critique for an IT company that wanted me to review their brochure. They thought it was It was beautiful, but it was actually a crappy brochure. It did look nice, but it was all about speeds, servers, motherboards, memory, and all sorts of technical stuff. Stuff that he thought was re

  One challenge I hear a lot from business owners is around struggling to get people right now and that makes total a lot of sense. With everything that has happened, recruitment is now harder than usual. We now have more people starting their own businesses. You have people still on government subsidies. You got people who've changed jobs. And so we got a bunch of business owners out there hunting for new people. Here are 5 strategies that I've found over the years that have helped especially when you're in times where there's high employment. It is an employee market. Recruiting is NOT going to get any easier. But these 5 strategies will help you to navigate this new employee recruitment landscape. The first thing you have to consider is that hiring people is no longer just about running an ad. It's really about a full marketing blitz. You have to consider all sorts of things: referrals, where you're placing the ad, how you can get the ad shared on social

A systems approach to business is based on the idea of "ever more with ever less," according to ActionCoach CEO and founder Brad Sugars. It gives your business a real competitive edge by allowing you to increase the speed of production, reduce rework, and make better use of resources. Systems are made up of clearly defined, interconnected parts, each with its own set of goals, that work together to improve efficiencies and allow your business to leverage information and data, marketing investments, and even the skills of the employees across the business. A valuable benefit of a systems approach is that it's not dependent on top-down micro-management. A well-organized and supported system frees the business owner/leader from being the source of all information and involvement in every single decision and process. It frees you from your business and allows you to be a smarter business owner allowing you to work smarter not harder. You'll know you have a good system in

  In today’s tough competitive marketplace there are a lot of businesses seeking out business help to change the perception of their business of being a commodity to a business that is unique and provides something of value to the marketplace.  One way of standing out and providing value to your industry and your local market is by positioning yourself as the local market expert.  You are the one everyone goes to for information on your industry. Here are 3 tips to help turn you into a market expert. 1. Tell your Story – We all have a story to tell.  What’s your story?  Why did you choose the industry you are in?  What challenges did you face while creating your business?  How does your story (your past experience) help you to be a problem solver for your clients?  Using stories to help clients relate to your vision & mission of being in business will help you to begin to create trust with your prospects and your market at large. 2. Create a personal identity brand – What do you s

The Power of the Point. This is the point where success and failure meet. This point is the point deep inside us. This is the point of our motivation, where our decisions to choose come from. We are talking about people taking responsibility and accountability for their life and business, and taking ownership of the situation they find themselves in. Most people aren’t really aware of the way most people operate. The point is pretty simple. We can either add to or drain this point. When our actions and decisions drain our energy and that of those around us, we are lying in bed while opportunities pass us by. This bed is made up of our blaming, our excuses, and our denial. I'm sure you've met some people that live in this space a little bit of their time. If you think about it, it's easy to blame other people for the circumstances that our choices put us in, people will find anybody and every one the blame. This could be the government to their competitors, to their mo