Work Smarter Not Harder and Fast Track Your Business

  In this business tip, I am going to focus on marketing and how to market an investment and not an expense. Lots of people look at marketing as an expense in their business. They're skeptical about marketing. They're afraid to put money into marketing because they think it really doesn't work, and all they do is they spend money and they see no results. And that's because their marketing focus is all wrong. When you do marketing right, it needs to be looked at as an investment. So what do I mean by that? Some people might not like to hear this, but when it comes down to it, Marketing is Math. It's all about understanding how much does it cost you to buy a customer? In other words, if you spent a $1000 on advertising and get 10 new customers, you spent $100 to buy each customers. Spend a $5000 and you get to 10 customers, you're gonna spend $500 to get each new customer. The next thing we need to look at in marketing is how do we buy customers at an effective pr

In today's business tip, I want to discuss and actually distinguish the difference between a leader and a manager because leadership is not just a job title. Being a good manager takes a mind shift that takes you from being a producer to a more productive manager. Anyone at any level of an organization can be a leader. I'm specifically referring to people that report to you, or that you're in charge of guiding them to grow and succeed, and then how you get more out of that whether you are up and coming manager or even the owner of the organization. Being a manager takes a mind shift. A mind shift that can be very difficult for some. Once someone becomes a manager, their success is no longer determined by their individual contribution. Their success is now measured by the results of their team. I've seen this a lot when I've seen the top producers get promoted to a manager. Just think about this for the most part. These are people who are promoted internally in